“For the Dad Who Gives Everything - This One is His”

The dad who gives with his hands by holding his kids, tools, or the weight of everyday life, deserves a moment of indulgence with this snack, a small treat just for him, with no one else’s hands reaching in.

PRODUCT CONCEPTS

The Cheez-It Tool Belt and Toolbox are functional work gear with secret pouches and compartments designed to store Cheez-Its just for him—not the kids—so he can snack while working.