Problem: How can Last Crumb integrate with Halloween by embracing indulgence and temptation?

The Satisfy Your Sins Halloween campaign concept takes indulgence to a sinful level. Each exclusive, limited-edition cookie flavor represents a deadly sin, from "Lust Not Love" (double chocolate) to "Gaslighting Isn’t Real" (butter pecan). Targeting high-status influencers and luxury connoisseurs, the campaign taps into the allure of guilty pleasures, edging submission. With flavors so good, they should be a sin, this collection becomes the ultimate treat for those who crave luxury with a devilish twist.

Seduction: “Lust Not Love” (Double Chocolate)

Indulgence: “Everyday is Cheat Day” (Turtle)

Envy: “ Why Are You So Salty?” (Salted Caramel)

Laziness: “Hit The Snooze” (Snickerdoodle)

Pride: "“Gaslighting Isn’t Real” (Butter pecan)

Wrath: “F*ck You” (Chocolate Coconut)

Greed: “All Of It Is Mine” (Toffee)