Problem: How can Rise Bar differentiate itself from other protein bars?
The "What's in Your Bar?" campaign for Rise Bar takes a bold stance by flipping the narrative. While most protein bars boast about being clean and pure, we’re showing our authenticity by getting a little dirty. With only three ingredients and “packing” protein, Rise Bar is unapologetically straightforward with a playful, sexy twist. Embracing innuendos by edging the line of dirty while still keeping it “clean”, Rise Bar becomes the dirtiest clean protein bar you’ll ever taste.
Publicity Stunts
Rise Bar swipes left on the fake, filtered world of dating apps, where everyone’s trying too hard to look perfect—just like the protein bar industry. By creating a Tinder profile, we’re cutting through the noise with raw, unapologetic honesty. No filters, no fluff, just pure protein, packing more than your ex ever could.
Packaging Design
The goal with Rise Bar's packaging was to stand out from the sea of typical protein bars. While most competitors use bright colors, basic designs, and horizontal layouts, Rise Bar chose a bold approach: vertical packaging with a chocolate-like design and a transparent element. The vertical orientation sets it apart, creating a unique experience as the bar is read while consumed. The chocolate-inspired design adds a touch of luxury, making the product feel premium. The clean, transparent packaging brings the "no filter" branding to life, showcasing the simplicity of the ingredients. Finally, the "No 3" in the top corner highlights the three simple ingredients in the bar.
*The logo design is different in this packaging as a concept of a different, more luxury leaning brand representation.